Listing Media Statistics
Real Estate Photography Statistics
- 85% Of Home Buyers Say Photos Are Very Useful For Their Decision Making Process 85%
- Professional Photos Increase In Listing Views 61% Compared To Non-Professional Photos 61%
- Homes With Professional Photos Have A 47% Higher Asking Price 47%
- Homes with high quality photography sell 32% faster. 32%
Real Estate Video Statistics
- 85% Of Home Buyers & Home Sellers Prefer Realtors Who Use Videos 85%
- 88% More Time Spent On Average On Websites With Video Versus Those Without 88%
- 59% Of Executives Prefer Video Over Text 59%
- Websites Are 53% More Likely To Land On The First Page Google Results If They Have Video 53%
- 92% Of Mobile Video Viewers Share Videos With Others 92%
- Videos In Email Campaigns Double Click Through Rates And Reduces Opt-Outs By 75% 75%
- 51% Of Real Estate Buyers Search YouTube For Property Videos 51%
- Real Estate Listings With Videos Can Receive Up To 400% More Inquires Than Those Without 400%
- Websites With Video Generate 800% More Leads Than Those Without 800%
Home Staging Statistics
- 92% of top agents find home staging to be beneficial toward selling the property in general. 92%
- 41% of top agents find that vacant homes benefit the most from home staging, which brings personality and life to an empty property. 41%
- 40% of buyers’ agents cited that home staging had an effect on most buyers’ view of the home. 40%
- 67% of top agents say that home staging helps a seller fetch more money for their house at resale. 67%
- 83% of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home. 83%
- 38% of buyers were more willing to walk through a staged home they saw online. 38%
- Over 50% say that staging increases a home’s value from anywhere between 1%-10%. 50%
- 37% of buyers’ agents identified that staging would positively impact the home value when decorated to a buyer’s taste aste. 37%
- 25% reported that staging a home greatly decreased the amount of time the home was on the market. 25%
- 34% of respondents stated that they were influenced to stage homes as they would see them on TV. 34%
Mobility Trends & Statistics
- 45% Of Home Buyers Used A Tablet Or Smartphone To Search For Their Home 45%
- 50% Of All Mobile Traffic Is Related To Videos 50%
- 51% Of Home Shoppers Use A Mobile Device To View Property Information 51%
- 55% Of Internet Usage Takes Place On A Tablet Or Smartphone 55%
- Mobile & Tablet Users Are Three Times More Likely To View A Video Than Desktop Users 300%
General Real Estate Buying Statistics
- 92% Of Home Buyers Use The Internet As Their Primary Research Tool 92%
- 61% Of Home Buyers Are Tech Savvy Gen X or Gen Y. 61%
- 78% Of New Home Buyers Visit 3 Or More Websites Prior To Taking Action 78%
- 75% Of Senior Home Buyers Go Online To Search For A Home 75%