Real estate pros need to drive people to their websites. But it can be challenging to create the perfect website, find the right content and keep it updated.
Real estate professionals need to be able to drive people to their websites. They can accomplish this through email, blogging and print marketing, but it can be a challenge to do this right the first time.
To create the perfect website, they must first select the right domain name; choose a web host and web designer; and get a template that will allow them to change the text, pictures and links without paying additional money to the designer to add more content.
They should then work to add additional content every month, keeping in mind that creating a website isn’t an overnight process.
Once they have created their website, they can enhance it by focusing on the consumer and providing relevant information; offering property search features with multiple, high-quality digital images; providing virtual tours; and creating forms where visitors can offer their personal information in exchange for valuable information.
Ultimately, they need to ensure their site stands out, which can be accomplished by incorporating online video, among other things.
Source: Realty Times (03/13/19) Devitre, Doug
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