The most popular features in real estate listings

The most popular features in real estate listings

by DeVore Design, January 10, 2020

Point2 Homes, a real estate listing website, analyzed the language in 1.2 million home listings across the U.S. and came up with the most common phrases.

The three most frequently-used feature descriptions for homes priced under $5 million were: “granite countertops,” “hardwood floors,” and “stainless steel appliances.” Next on the list: “open floor plan,” “fenced backyard,” and “covered patio.”

For homes priced under $250,000, other words in the top 10 had to do with minimizing post-purchase costs, to attract first-time buyers who wanted to keep a lid on expenses. So, “new roof” and “move-in ready” were among the most common.

In the $250,000 to $499,000 range, words like “dual sinks,” “natural light,” and “formal dining room” rounded out the top 10. Meanwhile, in the $500,000 to $999,999 range, the most popular feature descriptions after the top three that all listings had in common were: “perfect location,” “gas fireplace,” and “vaulted ceilings.”

Among homes in the $1 million to $5 million range “wet bar,” “French doors,” and “natural light” rounded out the top 10 phrases.

Where it gets interesting is when listings were priced over $5 million. Then, the top three phrases were: chef kitchen, pool and spa, and ocean view. That was followed by “wine cellar,” “gourmet kitchen,” “guest house,” and “hardwood floors.”

Focusing just on adjectives, rather than descriptive phrases, the report said “large,” “new,” and “spacious” were among the most common, regardless of price. For locations, “cul-de-sac,” and “close to restaurants and shopping” were frequently used.

Among the most popular descriptive phrases for the exterior of homes, the list was topped by “fire pit,” “private backyard,” and “mature trees,” the report said. Also in the top 10: “sprinkler system,” “large deck” and “storage shed.”


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