New technologies are changing both the audiences and objectives of open houses.
For instance, agents and brokerages using Spacio can set up an iPad or laptop at their open house so visitor sign-ins. Once those names are entered, Spacio co-founder Melissa Kwan says its software then does a search based on the name and contact info, scanning public data to uncover if they’re bona fide leads. Kwan says the software can lead to more data-centric and geographically targeted marketing.
Meanwhile, Nick Quay, Miami team leader at Nick Quay Real Estate Group, says he was the first agent in his region to obtain a Matterport camera about five years ago, and he now uses it to create 3D renderings of listings as well as to stage “virtual open houses.” Quay compares the concept to a choose-your-own-adventure book.
“Anyone in the world can step into the property at their own convenience,” says Quay. “They can see it and they can look at it their own way.”
Quay invites clients to view the properties and can see how many people are “inside” a virtual open house at any given moment.
Matterport tours can be experienced on any electronic device and are supported by portals such as Redfin. However, Quay presents his open houses through virtual reality headsets, which potentially give his clients more immersive experiences.
“I get a lot of offers sight unseen,” Quay says.
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