Having a brilliant company which offers amazing products or services is great, but that won’t get you anywhere if nobody knows about your business, or even remembers your company name. Customers need to find your brand and be able to keep coming back to it for you to increase and keep sales high, but how do you stand out in a sea full of businesses, some of them very similar to yours? Your branding needs to be excellent, and it needs to be remarkable. Your brand needs to be the one that people think of when they need something from your niche, not just something they stumble across and never think of again. Brand awareness is everything, but how do you create the best brand possible – the most remarkable, and memorable? Well, this article should give you a start on becoming one of the best brands in your area of expertise, and making loyal customers out of every sale.
You need to be consistent, and the best way to do that is to create regular content and keep your name out there on the internet. There are many ways to create content, but by far the most popular one is blogging. If your brand already has a website, then you should definitely have a blog on there and employ someone – even a freelancer – to write posts about your services or products, and anything specific to your area of expertise. People generally like to see content which helps them in some way, like how-tos and tips for using your products, or even links to other places which can give them extra information. If you can be helpful to them, they’ll keep coming back for more advice, and posting regularly means they can work you into their weekly schedule. Brand awareness can only work if you work for it, and give your customers something new to remind them of you every time they go online.
“Influencers are everywhere online, so you need to start using them in your brand awareness plan if you want to get anywhere on the internet,” says Natalie Wyman, a marketing blogger at Academized and Boom essays, “and creating lasting relationships with popular influencers can elevate your brand awareness to a whole new level. Some brands advise influencers to use their products in their posts, particularly on Instagram where visual posts are everywhere and influencers are also, conveniently, everywhere. Influencers can have huge followings which will become notified of your brand through their favorite influencers’ new posts, and then likely become loyal customers, or at least gain you sales through curiosity. Ultimately, influencers are an amazing tool to increase brand awareness!”
Most websites will have an ‘about us’ page, so if yours doesn’t, then you’re missing out. “Yes, customers want the best products or services, but they also want to hear the narrative behind how your business came into being – they want to see the people behind the corporate logo and slogan,” Andrew Palmer, a brand writer at State of writing and Big Assignments, “so invest in some part of your content which will tell your customers a story about how you got to where you are, who made you what you are today, where you came from and where you’re going. Once they see a human face and hear a human voice within your content, customers will be invested, and that’s one of the best ways to increase brand awareness; you need to show people that you’re real, because humanizing your company is one of the first steps in becoming a great success. People like people, after all.”
A large number of people sign up to newsletters then end up unsubscribing just weeks or even days later. Why? They’ll sign up to the promise of discounts or helpful tips, and instead be flooded with useless promotional material which doesn’t benefit them whatsoever. If you have a newsletter, make sure that it’s actually what you advertise it as, because misleading customers is one of the worst ideas ever for a blossoming business which is trying to increase its brand awareness positively. Include video tutorials and images which relate to your content, and keep your self-promos to a minimum: remember, the customer didn’t just sign up to an email-long advertisement, they signed up to a useful email every-so-often from a company who actually cares about them and wants to help out. Keep your newsletters regular, informative and consistent in quality, or you’ll find your unsubscribed list becoming longer than your subscribed list!
Contests And Giveaways
There’s nothing that anyone loves more than free stuff, so if you create some sort of contest or giveaway, it’s guaranteed to catch the public’s attention. Announcing such an event on your social media account is a good idea, and having one of the stipulations be that the customer has to share your social media account is also amazing for getting a new audience to find your page, since it has a snowball effect of customer after customer revealing you to their followers online, who could even carry on the chain by entering the contest or giveaway themselves. All in all, you’re giving away relatively very little for a very high return of potentially thousands of new customers, depending on your online reach, and you get tons of audience interaction along the way, certainly making your brand memorable.
Lots and lots of website-based businesses are going ‘freemium’, meaning that normal users can access the basics of the website, but paying customers (i.e. paying for a membership to the website, not just buying products and services) get special benefits that others don’t get. These could be anything, from free shipping to a no-advertisements online experience, or even a discount for a certain number of items every month. You’ll need to clearly display the benefits of becoming a member somewhere on your website, perhaps even in a pop-up, and show how to become a member clearly on your website. Pricing should be fair, since these customers will still be buying from your business, just with perks, so don’t hitch up the prices too far and keep it reasonable. Paying monthly or yearly are common payment options, so that members can quit if they don’t want the benefits anymore, and don’t feel tied into your business – they feel like they’re there voluntarily, and choosing to benefit.
A marketing and tech writer with CV writing services UK and Write my Australia, Ellie Coverdale is highly involved in research based around technology and development projects. Coverdale loves researching new developments related to artificial intelligence and how it will impact an assortment of industries. Working as a writer for UK Services Reviews, she loves spreading her knowledge pulling from her diverse experiences.
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