Real estate agents should start podcasts, according to Seattle-based broker Phil Greely, who started the Rise Seattle podcast two years ago along with colleague Tyler Jones to boost their marketing efforts and bring something fresh to their business. Greely now sells $20 million a year in total volume.
All it takes to create a podcast, says Greely, is to “capture your audio and host it somewhere where interested listeners can find it. You don’t need a lot of gear to get started, either. Don’t overthink it – you don’t need to go into a sound studio … all you really need is to go into a quiet room somewhere with your cell phone, hit record, start talking into a recording app, and you have a file for a podcast.”
He suggests hiring a sound engineer to “clean up” the audio, which removes static and background noise, and handles technical aspects like adding intro music.
Greely says his sound engineer’s per-episode cost is only $150, and he paid $300 to set up his podcast website. Other costs includes $40 to $60 per episode for a copywriter, $100 for the logo and graphic design, and $250 for the show’s “bumper” music, which he splits with his co-host.
Greely offers several tips for agents looking to start a podcast:
- Understand who you are and whether you work better alone or with a partner
- Anticipate a learning curve on where to host your podcast and how to get started
- Learn how to tell your guest’s story so they are the hero – not you
Greely says podcasting puts agents in front of people of influence, and episodes can be promoted in the same way agents promote everything else.
Source: RISMedia (07/12/18) McNease, Patty
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