Realtor.com® announced that its real estate website attracted 50 million unique users in January 2016, calling the milestone the site’s “latest breakthrough that follows a period of rapid expansion following News Corp’s acquisition of its parent company, Move Inc., in November 2014. Realtor.com is operated by News Corp but owned by the National Association of Realtors®.
The number of realtor.com unique visitors grew more than 40 percent year over year, with January numbers passing the previous peak of more than 48 million unique users in July. Realtor.com says that total page views and the average time users spent on the site also grew more than 30 percent during the year, based on internal statistics.
Data from independent analytics provider comScore calls realtor.com the fastest growing online real estate destination in 2015.
Realtor.com’s January 2016 total of 50 million unique users was 34 percent larger year-to-year (37 percent in January 2015).
In a quarterly revenue report from News Corp last week, realtor.com stood out as the high performer as the company’s print publications continued to be impacted by changing technology and consumer tastes. On Thursday, News Corp said that quarterly profits declined 56 percent.
“News Corp is evolving rapidly into a more digital and increasingly global company with a diverse revenue mix that we believe will drive long-term growth in profits and shareholder returns,” said chief executive Robert Thomson in a statement. He called realtor.com “the world’s largest player in digital real estate,” and said the company is seeing strong results from its operations.
News Corp. print publications include The Wall Street Journal, New York Post, Times of London and Sunday Times, The Sun and a group of Australia newspapers.
© 2016 Florida Realtors®