Real Estate Website Feature Preferences Depend on Generation

Real Estate Website Feature Preferences Depend on Generation

by DeVore Design, October 5, 2015

It’s no secret that most Americans are searching the Internet during their home hunt. Many flock to sites like realtor.com® to see what’s available and work best for their family. However, according to the National Association of REALTORS® Real Estate in a Digital Age report, everyone is looking for different things. Of those who used the internet, 83 percent found photos very useful, but photos were more important to younger millennials than any other age group. Additionally, 40 percent found virtual tours very useful; however, when broken down by generation, the number was higher at 45 percent for Baby Boomers and the Silent Generation, while only 36 percent of millennials found virtual tours very useful. Generation differences exist when it comes to using devices in their home search too—58 percent of millennials used an iPhone compared to only 18 percent of the Silent Generation and 35 percent of older Baby Boomers.