In an industry increasingly reliant upon technology, REALTORS® are always looking for ways to better serve their customers—those interested in buying or selling property. Oftentimes, this includes online tours of homes, galleries of high-quality photos, descriptive videos, and many other multimedia marketing strategies. And now, with the announcement of a proposed ruling by the Federal Aviation Administration, REALTORS® may soon be able to utilize unmanned aerial vehicles (commonly referred to as drones) to best showcase their customers’ land and properties. REALTORS® have been advocating for the usage of UAV’s for years, as they allow a much broader and more accurate picture of a property to prospective buyers than a single photo offers. The FAA’s proposed rule, announced mid-February, provides a framework for safe usage of the tool for real estate purposes in the future. NAR supports the FAA’s regulatory process and its goal of safety for users of the National Air Space and citizens.
