Consider Staging to Attract Buyers, Add Value to Home
Professional photography will help bring the buyers in, but staging will help close the deal! Sellers can get creative when trying to attract prospective buyers to their homes—filling them with warm scents, providing the perfect lighting or playing up fun and interesting features. Another popular option is home staging, which involves arranging and decorating the home in a way that appeals to a wide range of buyers. In the National Association of REALTORS®’ new 2015 Profile of Home Staging, 96 percent of REALTORS® assisting buyers thought that staging had an impact on buyers at least some of the time (49 percent reported staging had an impact on buyers most of the time while 47 percent believe staging impacts buyers some of the time). While staging can help attract prospective buyers, REALTORS® say it can also bring in more money. The report also found that REALTORS® believe staging increases a buyer’s perceived value of a home from 1 to 5 percent (according to 37 percent of REALTORS® representing sellers and 32 percent of REALTORS® representing buyers).