Case Study

Michelle Chase, Home Wise Realty Group

CLIENT:

Michelle Chase
Home Wise Realty Group
(407) 595-7685
http://www.orlandopropertysisters.com

With over 15 years in Real Estate investing, rehab, staging and redesign, Michelle Chase, Realtor for Home Wise Realty Group and Certified Staging Agent, knows the key to selling is preparing the home for market.

Property Address:
3808 Caledonia Ave, Apopka, FL 32712

CHALLENGES:

  • 35+ Active Listings In The Neighborhood
  • Average Time On Market 30 to 45 Days
  • Adjacent Golf Course Recently Closed
  • More Expensive Than Nearby Properties

Orlando Realtor Michelle Chase with Home Wise Realty Group was facing a challenge.  She was listing a home in a neighborhood that was saturated with listings, over 35 homes for sale in one neighborhood.  The home was among the largest and most expensive homes in the neighborhood, and it was located directly on a golf course that recently closed.  The home itself was immaculate.  It was well kept with a clean, spacious interior and a beautiful pool.  The kitchen was recently remodeled, and each room was well decorated.

DEVORE DESIGN SERVICES:

  • Real Estate Photography
  • Narrated Video
  • Aerial Photo & Video
  • MLS Virtual Tour
  • Single Property Website

Michelle Chase knew the property had to stand out from the other listings, so she hired DeVore Design to provide professional real estate photography along with a full motion narrated walk through video tour.  DeVore Design also provided aerial photography for an eye-catching birds-eye view.  The MLS listing included a link to the MLS-friendly narrated video, and all the media was packaged into a dedicated, mobile friendly, single property website, www.3808caledoniaave.com.

RESULTS:

  • Under Contract In 6-Days
  • Out Of State Buyer
  • Sight-Unseen
  • Full Price Offer
  • Quick Closing

Michelle Chase was contacted by an out-of-state buyer several days after the listing went active.  The buyer had been looking for properties for several months and asked Chase if this property looked as good as the photos.

Within six days of the listing going active the buyer made an offer for full price, sight unseen!  The buyer eventually visited the property and closed quickly.

The buyer cited the professional real estate video and dedicated property website developed by DeVore Design as key elements in their decision to buy the home. With a dedicated website and professional real estate video, the property listing truly stood out as one of a kind. The buyer had been looking in the area for several months and with more than 35 homes active on the market in that same neighborhood, finding the right home from out of state was daunting.

However, the professional real estate website developed by DeVore Design for Michelle Chase allowed the buyer to browse professional real estate photographs of the property, take a tour of the Orlando home by viewing the professional real estate video, explore aerial footage of the property and read relevant listing information. The buyer found the website just days after it went up, and put in an offer for full-asking price immediately.

PHOTOS:

NARRATED VIDEO:

The professional real estate photos and video really made the difference. Real estate photography is an art, and DeVore Design creates images and video that make you feel like you’re there in the room – that’s what matters to buyers.
Michelle Chase, Home Wise Realty Group